GO FROM F*CKED UP TO FORKED UP
Forked Up is the leading coaching programme for hospitality business owners like you - those driven to grow without losing their minds in the process. BOOK YOUR APPETITE FOR CHANGE CALLTAKE BACK CONTROL OF YOUR BUSINESS AND YOUR LIFE
Hospitality can be a brutal industry. Between cash flow issues, staff shortages, and endless demands, it’s easy to feel like you’re losing yourself along the way.
Forked Up is here to change that. Led by award-winning chef and coach Calum Richardson, this programme delivers the tools, strategies, and support to help you build a business that thrives without draining you.
Book your Free “Appetite for Change” Call and find out how Forked Up can be the turning point for your business.
#1 in Food & Drink Industry Coaching
Forked Up goes beyond typical business coaching.
This structured programme isn’t just about growing profits – it’s about creating resilience, reducing stress, and empowering you with systems that truly work.
From streamlining processes to nurturing a growth mindset, Calum brings unmatched expertise that’s helped some of the UK’s top food establishments achieve lasting success.
And there’s more: When you join Forked Up, you’ll gain access to Calum’s exclusive industry network.
Own a Thriving Business Without Sacrifice
In the hospitality industry, balancing a successful business and a personal life may seem like a fantasy.
But it doesn’t have to be. Forked Up is here to help you grow a sustainable, profitable business without losing yourself in the process.
Calum’s been where you are now, and he’s ready to share the strategies that can help you do it differently.
REAL STORIES, REAL IMPACT
“I joined Forked Up 90 because I’m looking to push myself and therefore my business, to be one of the best takeaway fish & chip shops in the country.
Whilst it’s hospitality based it’s about personal growth, the right mindset, setting and achieving those goals.
Calum is always there to keep you accountable and offer advice from his wealth of experience.
The biggest win was setting goals. I set out 4 goals and I’ve exceeded everyone of them.”
“I joined Forked Up 90 because I felt I needed help on personal development, me and my wife run fairly successful business but felt chained to the shop and was missing out on family time with no real end goal to work to.
We have clear goals to work to now, family and business. A big part of that is how we now are handling staff and management.
Calum is a great guy, tells it as it is, no messing and knowledgeable. Always on hand when we’ve needed help and someone I feel there is always something to learn from.”
Meet Calum
Calum Richardson is the Chef/Director of The Bay Fish and Chips, Mobile catering unit – The Bay on The Road and business coaching programme Forked Up.
You want to take back control of your business and your life? Calum is the guy that can help you.
With more than 25 years’ experience in hospitality, Calum has gained near unrivalled knowledge about business and personal challenges.
Before opening The Bay, one of the most successful fish and chips businesses in the UK, Calum served in the Royal Navy. After completing ten years of service, he entered our beloved food and drink industry.
Calum’s journey entails family businesses, partnerships and finally his solo journey to owning a string of six and seven-figure businesses.
What people always want to know is; how did he do it? And… Can they do it too?
And so, Forked Up was born. Book your free call and find out how Calum can change your life… IN JUST 90 DAYS.
FORKED UP PROGRAMMES FOR EVERY STAGE
Forked Up 90
90 Days to Take Control
A 90-day, action-focused programme designed to elevate your business, increase profitability, and give you back control.
Learn how to work smarter, gain more time with your family, and reduce daily stress.
Calum is so confident in this approach that Forked Up 90 comes with a money-back guarantee.
Chef’s Table
Advanced Mastery, By Invitation Only
A 12-month, invitation-only programme for those ready for the highest level of growth.
Following Forked Up 90, join Chef’s Table for elite 1-on-1 support, networking with peers, and unparalleled strategies for continued personal and business success.
Dream big, work smart and achieve your goals
You’ve built something special. Now, it’s time to take it further without sacrificing everything else that matters.
Discover how Forked Up can help you reshape your business and life in just 90 days.
If you’re ready to take back control, book your free Appetite for Change Call with Calum today.