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GO FROM F*CKED UP TO FORKED UP... IN JUST 90 DAYS

THE  Online Coaching Programme For Hospitality Business Owners Wanting More Time, More Profit And Less Stress

Learn how to take your hospitality business to the next level whilst eliminating overwhelm and actually spending more time with your friends and family.

Join award-winning chef, Calum Richardson, for 90 days in his signature, step-by-step programme.

Increase productivity and boost your bottom line without losing your sh*t.

Calum The Bay-crop

100% money back guarantee

Calum is so confident he can help you, Forked Up 90 comes with a 100% money back guarantee.

Sign-up for Calum’s 90-day programme with confidence and take the first step towards being the best version of yourself.

“I joined Forked Up 90 because I’m looking to push myself and therefore my business, to be one of the best takeaway fish & chip shops in the country.

Whilst it’s hospitality based it’s about personal growth, the right mindset, setting and achieving those goals.

Calum is always there to keep you accountable and offer advice from his wealth of experience.

The biggest win was setting goals. I set out 4 goals and I’ve exceeded everyone of them.”

Jonathan France

Director, The Fishbank

“I joined Forked Up 90 because I felt I needed help on personal development, me and my wife run fairly successful business but felt chained to the shop and was missing out on family time with no real end goal to work to.

We have clear goals to work to now, family and business. A big part of that is how we now are handling staff and management.

Calum is a great guy, tells it as it is, no messing and knowledgeable. Always on hand when we’ve needed help and someone I feel there is always something to learn from.”

Mike Hulme

Director, Finneys
Calum Journal

Calum Richardson

Calum Richardson is the owner of the multi award-winning fish & chip shop, The Bay, and mobile catering company, The Bay On The Road.

He has over 25 years’ experience in the industry, which he dove into after a career in the Royal Navy.

Calum is passionate about helping fellow hospitality business owners as he has been there, done that.

You might feel your pain is unique; whether that’s to revenue, staff, your family….

But Calum will have hands-on experience, which he has turned into clear strategies to help you avoid that struggle.

IT’S TIME TO TAKE BACK CONTROL OF YOUR BUSINESS AND YOUR LIFE

  • Access to Calum’s BIG black book of contacts*

  • Unlimited 1-2-1 online coaching sessions


  • Opportunity to personally shadow Calum


  • Meet in-person 1-2-1


  • Marketing growth strategy

  • Full business audit

  • Guest training modules

  • Exclusive business training modules


  • Unique Forked Up journal

  • Network with fellow business owners

  • Accountability to keep you on track

  • Unlimited online access to Calum

… AND MORE!

*This is worth the fee alone! Calum knows A LOT of people in the industry.

TAKE ACTION TODAY

BOOK YOUR FREE DISCOVERY CALL

Ready to set sail on an unforgettable business and life-changing journey?

Sign up for Calum’s 90-day programme and take the first step towards being the best version of yourself.

 WHAT FORKED UP IS AND WHAT IT ISN’T

  • A value-packed programme

    Learn the exact techniques that Calum uses to achieve six-figure months. Without losing his sanity.

  • BS-free

    Calum is one of the most straight-talking fellas you’ll ever meet. Clarity is key for your progress.

  • Accountability

    You’re more likely to hit a goal when you’ve made yourself accountable. What gets measured gets managed.

  • Non-stop pitch fest

    You won’t be asked for another penny during your 90 days. Forked Up is 100% about learning.

  • Full of jargon

    Big words and guru speak may sound fancy but they won’t make your boat go faster.

  • Theory

    Everything Calum shares with you has been tried and tested. He’s gone through the pain, so you don’t have to.

“I have joined Forked Up because I want to take my life and business to a whole higher level. I want to be in control. Calum Richardson is an inspiration and a great support and mentor.

My favourite thing about the programme is the structure and support given to help me achieve my goals and objectives.

My top wins have been: Daily journaling and facing the challenges I had instead of hiding away. Opening myself up to accountability. As a self-employed business owner, I am my own boss. By holding myself to account through the programme my life has and will benefit greatly.

Goal setting has given me the focus to put everything in one place, which has allowed me to see that pathway and the progress towards achieving those goals.”

Martin Tinkler

Director, Key Financial Advisors LLP Food & Drink Sector

You also get these JUICY bonuses….

BONUS 1

Forked Up journal

BONUS 2

Official Forked Up swag

BONUS 3

My Life In Weeks poster

BONUS 4

Spend a day at The Bay

 WHAT FORKED UP IS AND WHAT IT ISN’T

  • You want to make more money

    Calum is a highly successful business owner, who started at the bottom and worked his way through the ranks.

  • You want more leisure time

    You love your work but you’d value more time off too… without worrying about the business burning down.

  • You doubt yourself

    You’ve taken some knocks and deep down you know that you’re not driving the business as confidently as you could be.

  • You don’t want to put in the work

    The programme is fun but you need to do the work. The more you put in, the more you’ll get out.

  • You’re not the business owner

    If you can’t make the decisions in the business you’re in, Forked Up won’t be suitable for you.

  • You know everything already

    Some people want help but can’t be helped. If you’re not willing to have an open mind, please don’t apply.

BUT… you need to act NOW

How long can your business carry on the way it is? Do the people who matter to you get the “leftovers” of your time? Are you stuck in the hamster wheel of business ownership?