About
THE Forked Up MOVEMENT
Forked Up is not just a coaching programme – it’s a movement built by hospitality leaders, for hospitality leaders.
MEET THE PEOPLE BEHIND FORKED UP
Calum Richardson
Calum Richardson, award-winning owner of The Bay fish and chip shop and catering venture The Bay on The Road, brings over 25 years of real-world experience to Forked Up.
With a background that spans from the Royal Navy to award-winning restaurant success, Calum has a firsthand understanding of the grit, ambition, and resilience it takes to make it in hospitality.
His passion? Helping others in the industry build a thriving business and a balanced life.
Viktorija Richardson
His wife, Viktorija, handles daily operations at The Bay and supports Forked Up’s management.
Together, they bring complementary strengths—Calum’s direct, big-picture strategies paired with Viktorija’s meticulous operational approach—offering Forked Up clients a unique, dual perspective on solving business challenges.
A MESSAGE FROM CALUM
“Welcome to Forked Up! If you’re here, it’s because you’re ready to take your business to the next level.
That’s exactly what we’ll do together in this programme – working smart, setting ambitious goals, and building a support system that drives success.
Forked Up isn’t just about business; it’s about changing the way you live and work.
Over 90 days, I’ll share practical strategies, from mastering goal-setting to embracing delegation, all aimed at freeing up your time and helping you avoid the overwhelm. I know these challenges because I’ve faced them myself.
So, what are you waiting for? Book your free Discovery Call, and let’s make it happen.
You’ve got nothing to lose – only a more resilient business and balanced life to gain.”
— Calum
CHECK OUT WHAT OUR CLIENTS HAVE TO SAY…
READY TO TAKE CONTROL?
Hospitality is demanding, but you don’t have to face it alone.
Join Forked Up and discover how to take charge of your business and your future.