Forked Up Helps Family-Run Fish and Chip Shop Increase Profits and Free Up Family Time
Client:
Amy, Co-Director of Mister C’s
Quick Results:
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Met weekly sales targets through an off-peak quarter
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Opened up critical family conversations about future goals
Client Introduction:
This family-owned fish and chip shop (Mister C’s) made it into the top 10 of the national Takeaway of the Year awards, but falling short of the top three left them questioning their next steps.
Calum provided a fresh approach, bringing clarity, new goals, and a realistic plan to move forward with his Forked Up 90-day Programme.
PROBLEM:
The family had put in years of hard work, unsure how to improve, and they felt stuck.
Initially, they were sceptical about Forked Up, but they realised it was all about hard facts and actionable steps.
“We came away feeling deflated, asking ourselves, ‘ What more can we do? ’ I’ll admit, I was sceptical.”
SOLUTION:
Calum’s no-nonsense approach included an on-site audit and regular meetups that pushed the team to set and meet specific weekly sales targets.
The audit gave them an objective look at their shop layout and workflow, while the group sessions provided real talk with other business owners who shared successes and hard lessons.
Calum’s guidance also opened the door to honest family discussions about the shop’s future – conversations that had been on hold for too long.
“The shop audit really hit home. You don’t see things when you’re there every day. Calum and Forked Up got us talking about stuff we’d been avoiding—conversations that were long overdue.”
RESULTS:
Through Forked Up, the shop met its target every single week of a challenging quarter, even during typically slow times like back-to-school season.
Most importantly, it helped the family confront key business decisions head-on, balancing personal relationships and professional goals.
“We hit our weekly targets all quarter, and Forked Up got us to have those tough but necessary talks about where we’re headed. That clarity alone was worth it.”
CONCLUSION:
The family credits Calum’s straightforward, result-oriented style with not only helping them meet financial targets but also fostering open conversations critical to their future.
Calums’s approach helped them reimagine their goals and tackle tough decisions as a united team.
“If you’re looking for real accountability and clear results, Forked Up’s the way to go. No fluff—just what works.”
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Hospitality is a demanding industry, but with Forked Up 90, you’ll gain the tools and confidence to master it.
How long can you keep going at your current pace? Now’s the time to make a real change.