GO FROM F*CKED UP TO FORKED UP... IN JUST 90 DAYS
Forked Up 90 Is The Definitive Coaching Programme For Hospitality Business Owners Who Want More Time, More Profit, And Less Stress.
This 90-day, step-by-step programme is designed to help you scale your business without the burnout.
Led by Calum Richardson – award-winning chef and seasoned business owner – Forked Up 90 gives you the structure, tools, and support to elevate your hospitality business while reclaiming your personal time.
100% money back guarantee
We’re so confident in Forked Up 90 that it comes with a 100% money-back guarantee.
Join the programme with the peace of mind that you have nothing to lose – only the best version of yourself to gain.
WHY FORKED UP 90?
Calum knows the challenges of hospitality inside out.
With over 25 years of industry experience, he’s turned personal lessons into clear strategies for reducing stress, increasing profit, and building sustainable businesses.
Forked Up 90 is your chance to work directly with him and finally gain the work-life balance every hospitality owner dreams of.
REAL RESULTS FROM FORKED UP 90 CLIENTS
“I joined Forked Up 90 because I’m looking to push myself and therefore my business, to be one of the best takeaway fish & chip shops in the country.
Whilst it’s hospitality based it’s about personal growth, the right mindset, setting and achieving those goals.
Calum is always there to keep you accountable and offer advice from his wealth of experience.
The biggest win was setting goals. I set out 4 goals and I’ve exceeded everyone of them.”
“I joined Forked Up 90 because I felt I needed help on personal development, me and my wife run fairly successful business but felt chained to the shop and was missing out on family time with no real end goal to work to.
We have clear goals to work to now, family and business. A big part of that is how we now are handling staff and management.
Calum is a great guy, tells it as it is, no messing and knowledgeable. Always on hand when we’ve needed help and someone I feel there is always something to learn from.”
WHAT YOU GET IN FORKED UP 90
Your journey includes:
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Direct access to Calum’s exclusive network in the industry
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Unlimited 1-on-1 online coaching sessions with Calum
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Personalised marketing growth strategies
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Full business audit to identify and address bottlenecks
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Guest expert modules for added insights and skills
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Access to exclusive business training modules
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Networking with fellow business owners on the same path
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Accountability tools to keep you focused and moving forward
… AND MORE!
Calum’s industry connections alone are worth the price of admission.
TAKE Control of Your Business and Life Today
BOOK YOUR FREE “APPETITE FOR CHANGE” CALL
Hospitality is a demanding industry, but with Forked Up 90, you’ll gain the tools and confidence to master it.
How long can you keep going at your current pace? Now’s the time to make a real change.
WHAT FORKED UP IS AND WHAT IT ISN’T
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A value-packed programme
Learn the exact techniques that Calum uses to achieve six-figure months. Without losing his sanity.
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BS-free
Calum is one of the most straight-talking fellas you’ll ever meet. Clarity is key for your progress.
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Accountability
You’re more likely to hit a goal when you’ve made yourself accountable. What gets measured gets managed.
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Non-stop pitch fest
You won’t be asked for another penny during your 90 days. Forked Up is 100% about learning.
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Full of jargon
Big words and guru speak may sound fancy but they won’t make your boat go faster.
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Theory
Everything Calum shares with you has been tried and tested. He’s gone through the pain, so you don’t have to.
Real Results from Forked Up 90 Clients
“I have joined Forked Up because I want to take my life and business to a whole higher level. I want to be in control. Calum Richardson is an inspiration and a great support and mentor.
My favourite thing about the programme is the structure and support given to help me achieve my goals and objectives.
My top wins have been: Daily journaling and facing the challenges I had instead of hiding away. Opening myself up to accountability. As a self-employed business owner, I am my own boss. By holding myself to account through the programme my life has and will benefit greatly.
Goal setting has given me the focus to put everything in one place, which has allowed me to see that pathway and the progress towards achieving those goals.”
Extra Perks to Fuel Your Success
Joining Forked Up 90 comes with exclusive bonuses designed to support and amplify your growth journey:
BONUS 1
Forked Up journal
Keep track of your goals, reflections, and daily wins with this custom journal designed to help you stay accountable and focused.
BONUS 2
Official Forked Up Swag
Get a taste of the Forked Up spirit with exclusive merchandise that keeps you connected to the programme and its values.
BONUS 3
“My Life In Weeks” Poster
Visualise your time and goals with this unique poster that serves as a powerful reminder to prioritise what matters most.
BONUS 4
Spend a Day at The Bay
Enjoy a behind-the-scenes experience with Calum at his award-winning business, The Bay, gaining firsthand insights and strategies.
These bonuses are crafted to keep you inspired, grounded, and fully supported throughout your 90-day journey – and beyond.
WHO IS FORKED UP 90 FOR?
Forked Up 90 is designed for hospitality business owners who are:
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Ready to increase revenue
While working smarter, not harder.
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Eager to reclaim personal time
Without sacrificing growth.
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Open to accountability
And motivated to make real changes.
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You’re not willing to put in the work
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You’re not a decision-maker in your business
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You think you already know it all and are not open to learning