Three Ways Hospitality Businesses Can Turn Quiet Days into Opportunities
Ever paused to think about how much the weather influences our business? For us hospitality business owners, it’s not just small talk—it’s a crucial part of our strategic planning.
On the sunny days at my award-winning beachfront fish and chip shop, sunshine means a queue out the door, but I know that’s not the case for everyone.
When it pours, you might see a dip in customers. But here’s the thing: we can’t just rely on the weather gods to dictate our business.
Not every day can be sunny, especially here in Scotland where a single day can span four seasons…
So, what do we do when the weather turns foul, and the crowds dissipate?
We strategise.
Here’s three ways to turn those quiet, rainy days into opportunities:
- Engage Like the Sun’s Always Shining: Rainy days don’t have to be quiet days. Get active on social media. A clever or heartwarming post about your rainy day specials can turn the tide. It’s about making sure people remember you’re there, come rain or shine.
- Increase Footfall with Irresistible Offers: Ever tried a “Rainy Day Discount”? It’s a proven crowd-puller. Or maybe a “Stormy Weather Combo” could do the trick. Enticing people out of their homes on dreary days can be a challenge, but the right offer makes it worthwhile.
- Plant Seeds for Sunnier Days: Loyalty programs aren’t just about rewarding repeat customers; they’re about ensuring those customers keep coming back, regardless of the weather. Use these quieter moments to promote return visits. Offer a bonus loyalty point on rainy days, or perhaps a discount for their next sunny day visit.
Harnessing these tactics means never having to feel at the mercy of the weather report again.
In my Forked Up 90-day program, I delve into how to maximise these strategies effectively, ensuring your business thrives in any season.
We cover everything from leveraging your social media platforms to crafting offers that can’t be refused, all designed to boost your business’s resilience against the unpredictable elements.
Want to dive deeper into turning weather woes into wins? Let’s chat.
My Forked Up 90 program offers not just strategies but a partnership to guide you through implementing them. Weather any storm with confidence—and maybe even a bit of flair.
Cheers to making every weather a profit weather!
Interested in learning more? Book an Appetite for Change Call with me, and let’s ensure your business is set for success, rain or shine.
Calum